Are Licensed Slots Disappearing?
In March, we saw the release of “Ghost in the Shell” – a live action movie based on one of the most popular anime franchises of all time. Despite some incredibly dumb controversy regarding the main character’s skin color (spoilers: she was white in the comics as well, so everyone calling whitewashing was factually wrong), the movie still managed to make almost $200 million theatrically, making it a pretty decent success, even if it wasn’t anything groundbreaking. Why am I talking about “Ghost in the Shell” on a website about slots, you may ask? Well, did you know that there’s actually a “Ghost in the Shell” slot machine? It’s true – Random Logic developed one a few years ago, alongside several other slots based on popular anime series like “Neon Genesis Evangelion”. With the release of this highly anticipated major Hollywood movie based on the same property, you’d assume that an updated sequel would be the developer’s highest priority, but as far as I can tell, not only is it missing in action, the casinos that feature the old slot, like 888, have done very little to promote it.
This is in stark contrast to the slot environment just a few years ago, when everyone and their mother had a licensed slot whether or not it even made sense. We had slots based on gigantic blockbuster franchises like “Game of Thrones” and the Marvel Cinematic Universe, we had slots based on smaller, less famous films that the target demographic could still remember fondly, like “Gladiator”, and we also had slots that made absolutely no sense whatsoever on any conceivable level, like “Bridesmaids”. But the point is that every developer in the business wanted a piece of the license pie. And why wouldn’t they? Putting a highly recognizable name on your slot is a lucrative business! Sure, a licensing deal requires you to part with some of your winnings, but more often than not the recognition and advertisement you get from it is more than worth it. For example, if a licensed slot makes £100 and the developers need to give 30% of their winnings to the license holder, that leaves them with £70 – £20 more than a non-licensed slot which only made £50 in winnings because twice as few people played it due to its less recognizable name. Putting a name on the slot is a win no matter how you look at it!
But as we’ve seen, licensed slots are starting to decrease in both quantity and quality – you barely see them around anymore! Why is that, exactly? Well, there might be several reasons for this, honestly. One of the biggest ones, I’m guessing, is licensing issues. A few years ago, Disney famously pulled the license for both Marvel and Star Wars slots, leaving developers like Playtech without access to their most popular properties. Every single licensed slot shares this risk, and so it’s actually way better for creators to merely do their own, original slots and then spend a little extra on advertising rather than spend the same amount on a risky license. By extension, I’m guessing that many of the big corporations aren’t super thrilled about the idea of their properties being associated with casinos. We know loud and clear where Disney stand, but for all we know, other big movie studios like 20th Century Fox might not be particularly fond of the casino business either, which makes acquiring their licenses for slots a bit harder. The only company I know of who are willing and open to work with slot developers today is Warner Bros, who are currently creating a series of DC-themed slots alongside Playtech, but that’s about it.
Truth be told, I don’t know exactly why the licensed slot market is dying. Like I mentioned, these are only my speculations – maybe I’m way off and there’s a completely different reason that I’m unaware of, or hell, maybe the market is fine and it’s more of an advertisement/visibility issue that’s keeping licensed slots away from the front page. But whatever the case, I don’t think anyone’s arguing that licensed slots just don’t have the same presence in online casinos as they once did, for better or for worse. Was their recent success an anomaly, a fluke that was never meant to last? Or are developers merely scared by Disney’s move against Playtech, and will soon return to form? I suppose only time can tell.
It’s funny to think that 30 years ago sequels – specifically movie sequels – were expected to cost twice as much and make two times less money. Oh, how times have changed! Today, sequels rule the entertainment industry! We no longer have movies, we have franchises. Everybody and their mother wants to have their own cinematic universe, every young adult novel is eyed for at least a four movie deal, and even movies that decided don’t need sequels because their storylines wrapped up and they didn’t do all that well in the box office are still getting sequels because that’s how Hollywood rolls (“Edge of Tomorrow”, anyone?). The videogame world is even worse – while in the realm of movies it’s relatively rare to see big franchises make it past 2-3 movies, in videogames huge series of 5+ games are the norm. Just for reference, in the next few months we’re expecting “Resident Evil VII” (technically “Resident Evil 15”, and that’s without counting all of the remakes and non-canonical side stories), “Metal Gear Survive” (“Metal Gear 8”, again, without counting remakes, special editions and non-canonical entries”) and “Final Fantasy XV” (which I’m not even going to count, because
If you ever needed a reminder to stay safe, this is it, people. Bingo has often been regarded as a gambling activity enjoyed primarily by old women, and while it’s debatable whether there’s a lot of truth to that or not, a group of criminals still decided to take advantage of it by robbing a place that is less likely to be able to defend itself. On May 10th, at around 11:30 PM, four men walked into Daye 2 Daye Beach Bingo in the 3700 block of Wake Forest Highway in North Carolina, activating the duress alarm immediately. Despite the fact that the suspects threatened the staff with their weapons, fortunately nobody was injured during the robbery, but the criminals still managed to get away in an unknown vehicle driven by a fifth individual. An unknown amount of cash was stolen from the bingo hall, and there is currently a reward for any information that leads to the arrest of the suspects.
Quick! Name your favorite slots ever! Come on, I’ll give you, like, 30 seconds to think about it and make a mental list in your mind! Imagine the
If you’re here, that means you must have played a whole ton of slots! Maybe you liked some, but not others, or maybe most slots you play are enjoyable to you. Either way, I’m sure you’ve noticed that a lot of them tend to be very different. Sure, there’s some which are just carbon copies of each other (looking straight at you, IGT), but most have at least one small thing which makes them unique, like a special minigame or a bonus feature. It’s not uncommon at all for slots these days to have at least one element which is a bit more interactive – a game that you activate by getting special symbols (usually called “scatters”) which provides a nice change of pace and a decent reward following it. But not every slot has a bonus game – some, such as “Mega Moolah” or a lot of IGT slots, prefer to stick to the basics and still manage to remain popular. So the question is, how important are bonus games, really?
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In 1993, Steven Spielberg released “Jurassic Park” – a movie about an island full of genetically recreated dinosaurs meant to be a theme park, but suffering a catastrophic computer failure shortly before its opening, which results in all the dinosaurs breaking out and wreaking havoc over the people who, ironically enough, were there to test the security. The movie became a massive hit whose size rivaled even that of its biggest star – the T-Rex. It earned over $400 million dollars at the box office (over $650 million in today’s money) and revolutionized the way we look at special effects, forever proving that CGI is the next step in effects evolution. But you already knew all of this, didn’t you?
This article may come as a surprise to all you slot fans out there, but it is about something that I have been contemplating for some time now – what else is there after slots? I mean once you get tired of chasing one jackpot or the other, but still want to hit that good run and add a serious win to your bankroll, what do you turn to?
Hey there! I’m happy to say that I’ve finally written my first real article for my slots magazine! Pretty amazing, huh? I actually thought pretty hard about what subject would interest people – best cartoon-themed slots, best bonuses when playing for slots, best bonus games, best jackpots… But then I realized that maybe those would be a bit too specific for a first article, you know? A magazine’s first list should be a bit more broad and give information about the intents and tastes of its writer and editor, right? That’s why I decided to start from the top and just give you my top 3 best online slots ever! Now, sure, there’s plenty of sites out there, such as
I just started working on my slots magazine and I am really excited about it and anxious to wish you a warm welcome. Needless to say I am what you would call a ‘slots freak’ and I have been playing for so long now, that I have the feeling that not only do I know all the slots, but they seem to know me too. I am so happy with the variation of slots that online casinos offer, that I haven’t sat in front of the old one-armed bandit for many years now. Having said that, you should know that I used to play and study all kinds of slots in the land-based casinos, but I never got the same good results that I get online, nor the same level of satisfaction. But enough about me, let’s talk about what is going to be your favourite slots magazine.